The primary Inexperienced Weekend takes place alongside an historic stretch of shoreline that types England’s solely pure World Heritage web site.
UNESCO UK and Past Your World take the viewer on a tour round essentially the most lovely and important websites within the UK.
The Inexperienced Weekend is a journey collection with a conscience. We take the viewer on a tour round essentially the most lovely and important websites within the UK, exploring themes of sustainability, journey and journey as schooling, selling a extra accountable type of tourism.
Our eco-escape alongside the UK’s Jurassic Coast is the beginning of an odyssey exploring Britain’s greatest cultural and pure landmarks. The primary episode takes place alongside the traditional stretch of shoreline that types England’s first and solely pure UNESCO World Heritage web site. We kayaked beneath the crumbling cliffs, roamed the mysterious Holloways and camped out beneath the celebs. Shunning planes for trains and Airbnb rents for folding tents, the Inexperienced Weekend units out to make eco-conscious journey enjoyable and reasonably priced.
Justin Francis, CEO of Accountable Journey had this to say of the movie:
“I beloved the Inexperienced Weekend on the Jurassic Coast as a result of I wished to go. You introduced accountable tourism in a easy, relatable, extra pleasurable type of journey. We have to debunk the concept it sounds onerous or sophisticated, and you probably did that superbly.”
Storytelling will probably be an important element if we’re to radically remodel right into a low carbon financial system. Science can provide you an easel nevertheless it can’t paint the image. The impact of visible content material, whether or not Bob Hunter’s ‘Mindbomb’ or Agnes Denes’ wheatfield can obtain as a lot affect than any coverage change or company initiative. Well timed, emotional and visually compelling tales punch by way of.
All too usually although, we see glib narratives filling the journey area. The largest travelogue on Earth is Amazon Prime’s The Grand Tour – three middle-aged provocateurs driving gas-guzzlers with no purpose or increased objective. The Inexperienced Weekend seeks to vary that. To innovate the mainstream. Utilizing journalism to supply solutions-based narratives that transport you to a world the place sustainable journey is neither costly nor a compromise. Storytelling has an enormous function to play in altering journey for the higher. Telling tales as a automobile to realize change on this area and past is our mission.
We want multilateral, co-ordinated effort to avert the local weather disaster and so world, humanist establishments just like the UN and UNESCO are essential in delivering that. They supply the very best platform for collective motion and World Heritage websites the very best canvas with which to inform a narrative. UNESCO works in the direction of “mutual understanding, a plural strategy to historical past and a tradition of peace.”
In January 2019 I learn David Wallace-Wells’ Uninhabitable Earth. It turned clear to me that I wanted to take extra duty for my journey habits and the affect that I used to be having. On the time I used to be immersed within the manufacturing of a journey collection, Into Russia, and while this felt vital it was clear that the necessity for extra sustainable journey was pushing my focus in a brand new course.
I wished to make use of my information and expertise to show the main focus onto eco-friendly journey, and construct a platform to start to discover and journey in numerous methods.
The method started again at house with a data-led collection of public interviews on the streets of London. The temper and understanding in the direction of local weather change was shifting dramatically, and I wished to be a part of that evolution to advertise a extra accountable type of tourism.
Key to spreading the message was UNESCO. Ubiquitous within the journey area and universally recognised, having established a relationship with UNESCO in Russia, I wished to double down on efforts to advertise UNESCO within the UK. Inexperienced Weekends are the results of collaborative efforts with the UK Nationwide Fee for UNESCO to make use of journey journalism in impactful and significant methods within the age of sustainability.