Aldi are restricting shoppers to four units on ALL products in a bid to stop people stockpiling produce.
Supermarkets across the Midlands have been left with empty shelves after shoppers descended on stores in a bid to stock up on non-perishable goods.
Toilet roll, pasta, hand wash, sanitiser gels, nappies and even water bottles are in short supply across the region.
Aldi said it will be limiting customer purchases to four units on all products “to ensure all of our customers have an opportunity to purchase them”.
The store was praised on social media for the step as thousands of vulnerable people were unable to find essential goods.
A spokesperson for Aldi said on Twitter: “All our stores remain open and continue to serve our valued customers. We have good product availability and our incredible colleagues are working tirelessly to restock and replenish shelves as quickly as they can.
“As we have seen an unprecedented demand across our range, we will be limiting customer purchases to four units on all products to ensure all of our customers have an opportunity to purchase them. We thank you all for your patience during this time.”
In unprecedented scenes repeated across the city in almost every major supermarket from Sainsbury’s to Asda, car parks were full, trollies taken, extra security laid on, goods limited and in some cases, tempers frayed.
Precious supplies were roundly depleted as early as 10am with some people spending the day visiting multiple stores without joy.
One man wrote on Facebook: “6.30am and ASDA Queslett i s rammed! No trollies out the front! And has already ran out toilet rolls, almost all baby’s nappies, no wet wipes, long life milk, beans, pasta, even sugar is about to run out.
“But thank god the alcohol aisle is fully topped up! If you’re thinking of going early then don’t bother.”
One shopper who ventured to Asda Barnes Hill, pleaded to the public to hold back and think of others.
The customer said: “By 10:30 our local Asda barnes hill had no loo roll, no cleaning products, no pasta, no tinned tomatoes or passata …
“Just take what you need people, it’s a marathon not a sprint.
“Worried for the old and vulnerable who struggle to get out and when they do there’s nothing there.”
One man said his wife had returned back from a trip to Tesco in Yardley at the Swan, crying.
He vented: “What has this country become! We used to be known for the way we banded together when times were hard!
“My wife has just come back from Tesco Yardley in floods of tears, people calling other people names fighting pushing and shoving, people were arguing with staff as limitations had been put on certain products, shelves empty because people have been selfish.
“Old people worrying as they were unable to get the essentials. It’s disgusting how people are behaving.”
At Costco, near Star City, there were limited stocks of water and toilet paper was limited to one unit per customer.
One customer said: “When I arrived, the top of the car park was full and I parked underneath, that was nearly full.
“It took me about 30 minutes to manoeuvre the car park and by the time I was parked up, it was 11.30am.
“They weren’t queueing to get in because they have a wide door system but when you get in there, it’s really busy. The only aisle which is quiet is the booze aisle.
“They have taken everything from the tinned goods and dried goods like pasta and rice.
“I have been in there at Christmas and I’ve never seen it like that. People are buying in volume, they are buying three times the amount.
“A lady had about 20 packs of pasta in her trolley.
“Bottle water is down to one pack. There’s no toilet rolls and kitchen towels. There’s pallets of bottle water.
“They are queuing to almost the back of the store to get to the tills.
“It’s a long way and I have never seen anything like it.”