Asda is trialling a “digital queuing” system because it seeks to handle buyers’ security considerations throughout the coronavirus pandemic.
The system permits clients to log in to the queue remotely and wait of their vehicles to enter shops.
Britain’s third largest grocery store chain mentioned it was a part of its funding in longer-term social distancing measures.
Chief govt Roger Burnley mentioned it was “more and more clear that COVID-19 is about to be a part of our lives for months to come back”.
Asda mentioned two-thirds of shoppers have been nonetheless involved about security in supermarkets.
The digital queuing system is being trialled at its retailer in Middleton, close to Leeds.
Britain’s supermarkets have remained open throughout the coronavirus lockdown as a result of they’re classed as important retailers in contrast to different companies akin to style shops.
However the virus has modified the best way individuals are capable of store there due to measures to restrict contact and keep hygiene.
It means lengthy, socially distanced queues have change into acquainted sights outdoors supermarkets.
Particulars of the digital queuing trial have been revealed as Asda revealed a first-quarter buying and selling replace displaying that like-for-like gross sales, excluding petrol, rose 3.5% in comparison with the identical interval a yr in the past.
That included a lift from clients stocking up forward of the lockdown beginning in March.
Asda mentioned that at one level throughout the interval its web site was receiving greater than 3,500 visits per minute.
Nonetheless, the corporate mentioned it had seen a major decline in non-essential objects akin to style, gasoline and common merchandise.
Patrick O’Brien, UK retail analysis director at analytics firm GlobalData, mentioned Asda had under-performed in contrast with different companies owned by US mother or father Walmart, in addition to lagging UK rivals akin to Tesco, Sainsbury’s and Morrisons.
He mentioned: “Like-for-like grocery development of three.5% would usually be sufficient to impress us, however Asda’s efficiency pales considerably when in comparison with others, indicating that it has struggled to adapt to the COVID-19 disaster as properly its rivals.”