The UK’s solely trademarked cheese dangers disappearing after gross sales of Stilton plunged by 30%.
The cheese has protected designation of origin standing and might solely be labelled Stilton if produced in Leicestershire, Nottinghamshire and Derbyshire.
Gross sales have declined because the UK went into lockdown and export markets closed.
The Stilton Cheese Makers Affiliation (SCMA) hopes the British public will assist it by means of the pandemic.
The chairman of the SCMA, Robin Skailes, stated: “Like many British meals producers, Stilton gross sales have been affected by the Covid-19 pandemic.
“We hope that the British public will assist us by shopping for Stilton as a substitute of imported blue cheeses which, in flip, will assist British dairy farmers.”
The cheese remains to be being made however with demand down there are fears the milk used might be wasted.
The SCMA stated it was additionally involved the present scenario would discourage the following era of cheesemakers, with companies taking a look at new methods to promote their merchandise on to customers.
Stilton was first given trademark standing in 1966.
Different UK merchandise which have protected origin standing embody Gloucester Previous Spot pigs and Jersey Royal potatoes.
- The making of the blue Stilton, a crumbly, pungent cheese, dates again about 250 years
- The cheese was granted protected design of origin (PDO) by the European Fee in 1996
- By regulation blue Stilton can solely be produced in Leicestershire, Nottinghamshire and Derbyshire
- Solely six dairies inside these counties are licensed to make the cheese, which is exported the world over
- Nevertheless, the village of Stilton, in Cambridgeshire, has protested its proper to make the cheese