Our visitor this week has spent his complete profession in advert tech. Since 1997, Manny Puentes has labored at a sequence of firms starting from advert servers to writer networks to programmatic platforms. In 2016, he based Insurgent AI to unravel the rising downside of area spoofing. It developed as an information activation platform.
Quick ahead 5 years and Puentes has offered the enterprise to Logiq, a supplier of know-how and companies round ecommerce, advertising and fintech, for $eight million in money and inventory.
On this episode, Manny is skeptical that hashed e mail addresses generally is a viable identifier for this business going ahead.
“I believe it’s nice that there are actually good of us on the market round this challenge [Universal ID 2.0], and I believe that it’s a very good begin,” he says.
However he factors out that the switch of encrypted e mail from platform to platform requires that any individual holds that unique e mail tackle earlier than it’s hashed. The existence of the e-mail and its affiliation with offline knowledge is inherently insecure.
“E-mail is worse than the cookie,” he says. “Take into consideration all of the locations you go as we speak that you just’re placing your e mail into. Take into consideration all of the offline knowledge you’ll be able to hyperlink up with e mail. Folks say that it’s hashed and encrypted, and I get it. However it’s simply one other ID and this ID originated with one thing that may be linked with offline knowledge.”