WYOMISSING, Pa. – Within the car parking zone of a closed Berkshire Mall in Wyomissing, automobiles lined up for an a-peel-ing provide.
Tulpehocken Township-based Dieffenbach’s Potato Chips lately acquired its arms on 40,000 kilos of Grade-A russet potatoes left behind by the hurting restaurant business, and the corporate did not need to see them go to waste.
Dieffenbach’s gave away 1000’s of bins crammed to the brim with 20 kilos of spuds
“You’ll be able to simply accomplish that a lot with the potato. I like ’em,” mentioned Terese Rippond from Laureldale, who wasn’t going residence with a small-fry quantity. “I’ve an inventory for my neighbors, and hopefully I can get to them as effectively.”
She was a part of a line of site visitors that wrapped across the mall, spilling out onto surrounding roads, together with the bypass.
Distribution began round 10:30 a.m. By 12:30 p.m., each final potato was gone.
“Once we acquired right here at 7 a.m., there was individuals who have been already right here,” mentioned Dwight Zimmerman, Dieffenbach’s vp of gross sales and advertising and marketing. “It is simply an unbelievable response.”
Bigger, 50-pound bins of potatoes went to meals pantries.
“We’re all about saving potatoes and giving again to the neighborhood,” mentioned Zimmerman.
It is one method to butter up a crowd.