How to Run a Successful Facebook Contest

Feb 22, 2021

Nataliya Vaitkevich from Pexels

Working Fb contests is a confirmed method to get likes, followers, and generate buzz round a product or model. It’s additionally a funds-friendly social media advertising concept, as you’re in command of selecting the funds and the prize. On this put up, we’re going to share 9 tips about the way to run a Fb contest to assist make yours a hit. Preserve studying, and also you’ll discover some giveaway examples for inspiration. 

1. Set Contest Targets

A Fb contest should have a well-defined aim to assist your corporation. In case your aim is to get extra followers, ask your self  why. Why is that aim necessary to your corporation? Each time you ask your self this query, you’ll give you a greater aim. Preserve going till you might have one which’s aligned with your corporation aims. You may start with these frequent Fb contest targets:

  • Accumulate 1,000  e mail addresses
  • Enhance web site site visitors by 10%

Essential factor: Make targets measurable the place potential. That is performed by including a quantity, for instance, “Get 200 new followers” as a substitute of “Get new followers.”

One Fb contest might doubtlessly obtain all targets we’ve listed above. In case you determine to go for all of them, attempt to prioritize those you suppose are a very powerful. 

2. Select a Prize 

The prize for profitable your Fb contest ought to be thrilling sufficient to persuade your goal clients to take partPreserve these items in thoughts when selecting a prize:

  • Prizes shouldn’t be costly however related to the goal clients. A dear and irrelevant product won’t be capable to entice the appropriate leads.
  • Supply customized or limited-edition merchandise. Individuals love getting distinctive and particular prizes, so you possibly can supply a restricted version prize or permit the winner to decide on a design (shade, engraving, and so forth.). 
  • Supply teaching periods. B22 companies may give away a one-on-one session with an knowledgeable, a superb concept to constructing a repute.
  • Take into account combining a number of prizes in a single. A prize package deal makes the competition extra interesting. 

Arising with a prize that meets these standards is straightforward. In case you’re working a magnificence retailer, give away a top-selling product like nail polish or make-up merchandise. On-line retail shops may give away present playing cards (so the winner might decide up a prize themselves) or a customized merchandise like a bag or water bottle. 

3. Choose a Contest Kind

A Fb giveaway is the simplest kind of contest, however not the one one. Your best option is determined by your targets. For instance, a photograph contest may be higher for growing engagement whereas a caption is nice for spreading model consciousness. 

Widespread contest varieties:

  • Sweepstakes. The winner is chosen by a random draw (normally by way of companies like random.org.
  • Photograph contests. Ask followers to share a photograph with you, both by way of non-public messages or on the model’s web page. The winner is decided by the neighborhood.
  • Remark-to-win. Have your followers reply a query within the feedback, and one of the best one wins.
  • Caption. The winner is the one who comes up with the funniest or most artistic caption for a photograph.

4. Write Contest Guidelines

Let potential individuals know your pointers and necessities. The easiest way is to put in writing a bullet checklist with guidelines.

Preserve these in thoughts whereas creating Fb contest guidelines:

  • Entry guidelines. Describe the motion required to enter your contest, i.e. make a purchase order, touch upon a Fb put up or weblog article, and so forth.
  • Publicity rights. Require these rights to have the ability to announce the winner.
  • Deadlines. Specify when the competition will begin and finish.
  • Legal guidelines. Each Fb contest should adjust to all relevant federal, state, and native legal guidelines – point out within the guidelines description.
  • Means of deciding the winner. Checklist the judging standards to elucidate how you’ll determine the winner.
  • Prize. Describe the competition prizes for the winner, runner-up, and different contestants, if relevant.

Fb algorithms and insurance policies are necessary to comply with to be sure that your model’s contest is profitable. For instance, test Fb contest guidelines on the Insurance policies web page – there are a number of particular guidelines for promotions.  For instance, Fb prohibits having “share contest in your timeline” as a situation to enter. That’s why “share to enter” type contests aren’t beneficial. 

Supply: Fb Basic Insurance policies for Pages, Teams, and Occasions

5. Construct a Contest Touchdown Web page

A contest touchdown web page is an internet web page designed to promote a contest and gather the information from individuals. Manufacturers design touchdown pages to gather individuals’ e mail addresses, talk with them, and promote the competition extra successfully. The pages might have completely different designs, from complicated ones with movies to easy ones with a sign-up kind. 

For instance, this easy touchdown web page with a single main ingredient (the sign-up kind), achieved a conversion fee of 19%

On-line companies additionally use many touchdown web page methods to encourage participation. 

One method is utilizing dwell chat.

You may reply questions concerning the contest in seconds, which helps cut back hesitation to enter. Including a dwell chat characteristic to any web site is easy and free, so many companies select this selection for buyer engagement. In actual fact, research present that 45% of web site guests choose dwell chat to different contact channels.

One other method to get priceless buyer information is the A/B testing of contest touchdown pages. 

You may discover out {that a} particular advertising copy generates extra engagement than others. A/B testing generates 25% and 40% extra leads for B2C and B2B companies, respectively, so take into account creating a number of touchdown web page variations to seek out simpler advertising techniques. 

6. Publish and Promote Your Contest

The marketing campaign to promote your contest begins whenever you hit that “Publish” button. Use all of the channels obtainable to you – emails, weblog articles, web site pop-ups, chatbots, Fb posts, commercials, and so forth. 

Write a brief message saying the competition and encourage folks to take part. Wandering Bear Espresso, an internet espresso retailer, promotes contests with emails like this one. 

To advertise your Fb contest:

  • Describe the primary prize (or add the picture)
  • Make it possible for promotion emails comprise a hyperlink to the competition touchdown web page (if relevant)
  • Encourage sharing the competition with associates – 81% of consumers belief suggestions from family and friends.

7. Talk with Individuals

A optimistic contest expertise for each participant is a necessary aim to drive engagement and go away a long-lasting impression. In actual fact, 71% of on-line clients who had a optimistic expertise with manufacturers on social media are more likely to advocate them to others. 

To create a optimistic expertise:

  • Have interaction with individuals in feedback
  • Get in contact by way of e mail, i.e,. ship a thanks notice to everybody who participated.

Your final aim ought to be to contact each participant to thank them for his or her curiosity. Some on-line companies even ship low cost codes for getting into. 

8. Announce the Winner Correctly

Good methods to have fun the winner of your Fb contest:

  • Write a put up to congratulate them
  • Point out them in an e mail publication
  • Write a brief weblog put up.

Attempt to get a “celebration picture” from the winner earlier than saying the outcomes (ask them by way of e mail). It could be a good way to make a superb announcement. 

Use pleasant and optimistic language to put in writing that announcement – it’s a greater method to talk with clients than “authorized type” (“We’d like to tell that [winner] has been chosen…”). 

9. Consider Contest Efficiency

As many as 48% of entrepreneurs measure brand-related metrics – and for a great cause. 

A Fb giveaway efficiency metrics, for instance, might help present extra buyer insights and present the place you possibly can experiment with adverts and promotions.

That’s why you need to check out contest-related efficiency. Verify viewers information to see who’s been most lively and subsequently might be focused with future advertising campaigns. 

Fb Giveaway Examples

Let’s now try a number of examples of Fb giveaways to see how different manufacturers are utilizing this tactic.

  1. Breville: Like and Comply with Contest

Breville, an organization promoting kitchen home equipment, teamed up with different manufacturers to provide away a bunch of merchandise. Fb customers have to love the put up and every model’s web page to enter. This fashion, the competition organizers can get extra followers and improve model consciousness. 

  1. Magnificence Bay: Like, Remark and Share

Magnificence Bay, an internet retailer that sells magnificence merchandise, offers away a beneficiant present: £1000 value of merchandise. 

There’s a particular requirement to have an opportunity to win the present. In addition to frequent guidelines resembling liking and following the model’s web page, Magnificence Bay additionally wished the individuals to feedback on three posts. 

  1. Hotwire: Photograph Contest

Hotwire, a journey firm, requested its Fb followers to share trip images to interact clients. The reward for the win is actually distinctive and superb: the fortunate winner may have their picture was an artwork piece by an artist. 

Learn how to Run a Fb Contest: Ultimate Ideas

When your Fb contest is over, you continue to have some work to do. As we talked about, test all contest information from Fb to guage efficiency and discover some insights for future campaigns. 

Mirror on the expertise and ask your self if the competition generated the specified outcomes, what labored nicely, and what might be improved. With solutions to those questions, you’ll have a superb begin to your subsequent Fb contest. 

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