How to Use Social Media to Drive Customer Retention

APR. 9, 2021


Unsplash / Christiann Koepke

Buyer retention is the a part of your buyer relationships the place you attempt to hold your shoppers with you, and away out of your competitors. Not like buyer acquisition which focuses on gaining new purchasers, retention is about sustaining that relationship – protecting the spark alive, primarily. 

For that reason, whereas acquisition includes persuasion, constructing consolation and belief, and introduction, retention prioritizes nurturing, upkeep, and constant care. Mastering buyer retention is a crucial talent for companies. It requires a devoted and robust strategy to maintain prospects from leaving, and social media is a helpful software to assist sort out it. 

Listed below are six methods to do it.

6 Methods to Use Social Media to Drive Buyer Retention


Pexels / Andrea Piacquadio

Actively Have interaction & Pay attention 

Attending to know your prospects types a central a part of a profitable social media advertising and marketing technique. And whereas there are lots of choices – like on-line assembly apps – to attach with prospects nearly, social media is an incredible option to get to actually get to know them.

The best way social media works is very like a dialog involving you and your viewers. Make the most of this attribute by listening to what your shoppers must say on-line, participating with it, and creating your social promoting and posts to fulfill their wants. 

You must also actively have interaction them on-line. Don’t simply submit. Like, share, remark, retweet, and use all of the options out there on the platforms you utilize. 


Hootsuite / Person Generated Content material Instance

Capitalize on UGC

One option to have interaction together with your prospects is through Person-Generated Content material (UGC). That is content material you may get from prospects who tag you in posts or in any other case discuss you on social networks.

Share UGC in your web page as a means of displaying prospects that you simply care about what they’re sharing and that you simply’re eager about them sharing your enterprise and merchandise on-line. 

Bonus: You get customized content material and actively have interaction your prospects, and so they get publicity to your followers. So that you each win.

NVI Designs / Instagram 

Embody Rewards & Particular Presents 

One other means to supply worth to your prospects is by operating social media contests, sharing particular on-line provides for merchandise you’re promoting on-line, or posting other forms of rewards in your platforms. 

You realize that feeling once you enter a raffle and also you’d do something it takes to win? Effectively, that’s precisely what you’re making an attempt to get with this method. 

Contests and competitions appeal to different customers to interact together with your web page. Plus, in the event you run them typically, you then hold customers eager about what your enterprise will do subsequent.

Share Helpful Info for Your Prospects

Contests, UGC, and engagement methods clearly present worth to your followers and customers. Prospects additionally use social media to be taught extra about totally different matters, industries, companies, and so on. You need to use social media for buyer retention by reworking your pages into area of interest areas for data, cool info and ideas, and related content material. 

Make sure that customers can be taught out of your informative, highly effective content material on issues that matter to them. Contemplate these information-sharing social media strategies:

  • Webinars
  • Step-by-step guides
  • Interviews with specialists
  • Discussions and roundtable talks
  • DIY or educational movies
  • Infographics


Pexels / Social Lower

Use Influencer Advertising & Collaborations

Utilizing your social media for information-sharing opens you as much as one other type of buyer retention method: Collaborations. Social media is a folks place. The extra followers you have got, the extra common you might be. The extra you have interaction with others, the extra seen your account. This makes influencer collaborations a precious software for social media retention. 

As a lot as your prospects would possibly like your model, in addition they produce other manufacturers and personalities they’re eager about. Work and meet with influencers who have important energy and connections to massive followings that may assist to construct belief and funding in your model. Shut communication utilizing the suitable collaboration software can assist you harness that. 


Pexels / Picjumbo

Use Your Social Media for Buyer Service

Offering glorious customer support is on the core of giving your prospects one of the best your enterprise has to provide. Utilizing social media platforms for customer support makes your enterprise accessible, relatable, and human. 

Contemplate how some corporations now use Whatsapp as a software to work together with prospects. Maximizing the enterprise model of the app permits companies to generate automated responses with assistance from digital agent providers and different helpful options. 

Social media platforms are helpful instruments for gross sales engagement and buyer care.

Closing Ideas

Social media permits you to improve your prospects’ experiences in varied methods – customer support provision, collaborative efforts, informative content material, and energetic engagement amongst them.

These instruments and ideas are implausible methods to enhance your buyer retention. In an ever-changing atmosphere, prioritizing buyer retention helps you retain your prospects, and your enterprise’ doorways open for yet one more day. And social media is an excellent means to do that!

Written by Elea Andrea Almazora search engine optimization Content material Optimization supervisor for RingCentral US



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