How to Use TikTok to Sell Amazon Products

APR. 12, 2021

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Unsplash / Rupixen 

TikTok has way more than lip sync movies and dance challenges. It’s additionally used as a viable social media platform for manufacturers that need to market and promote their merchandise. And for those who’re an Amazon vendor who serves the identical viewers that TikTok does, you should use the platform to hawk your store. Right here’s how Tiktok customers stack up in comparison with Amazon customers.

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Supply / Statista

Right here, you may see {that a} majority of Tiktok customers are between 10-40 years outdated. If you evaluate that to Amazon customers (with a powerful emphasis on the 18-34 age bracket) you may see that there’s a lot of overlap. Which means that there’s a enormous alternative on your model to maximise your Tiktok advertising efforts.

Supply / Statista

Use Your Bio to Describe Your Model

When a TikTok consumer likes what they see, they’ll typically click on over to the creator’s bio to get deeper into their content material. It’s frequent for somebody to go, “Who is this?” after which fall into an gratifying TikTok exploration gap as they watch video after video from that one account.

Your bio is the place you may describe your manufacturers and merchandise – most significantly, what they will do on your prospects (concentrate on how the client will profit).

Vessi does this completely – their bio is brief and candy, however it tells you what you want to know to know their model.

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Goal Your Area of interest

You wouldn’t arrange Amazon merchandise with out figuring out your area of interest. That’s what informs the key phrases, product classes, and photographs you decide to go together with. 

The identical goes for TikTok. Don’t create content material merely for reputation’s sake – an viewers is barely pretty much as good as its high quality, not amount. For those who entice viewers to your profile for the fallacious (learn: non-brand) causes, they’re not going to concentrate whenever you begin selling your merchandise.

Every part from the hashtags you employ and the customers you observe to the influencers you finally workforce up with ought to be on-brand and niched down. It’s good to enchantment to your target market on each Amazon and TikTok.

@guessspray on & let the compliments roll in 🌷#bellavita #fragrance #perfumetiktok♬ unique sound – GUESS

Add Emoji to Your Content material

Whereas emoji gained’t be on-brand for each firm on the market, in case your model is already contemplating advertising through TikTok, odds are you will have simply the viewers who will reply nicely to the lovable (and informative) pictorials. Experiment with emoji and emoji placement to see for those who get higher outcomes with or with out them. Right here’s why they are often so worthwhile: they’re cute and colourful – making them eye-catching – and you may say so much with only one. 

The tulip emoji in this TikTok video from Guess makes us assume that the fragrance they’re selling has a floral scent – one thing that’s conveyed with only one little picture as an alternative of a full sentence.

Add a CTA to Your Bio and Posts

Your bio and every part you submit ought to conclude with a call-to-action (CTA). This is likely one of the greatest methods to extend conversions

You don’t must all the time direct the viewer to a product hyperlink on Amazon, both. You possibly can inform them a couple of sale and the right way to discover discounted merchandise, otherwise you may give them a coupon code and allow them to know the right way to use it.

@chipotleSee full recipe within the feedback. #chipotle #burrito #nationalburritoday #foodies #recipe #trending #viral♬ unique sound – Chipotle

Right here’s the factor: viewers might not even consider the subsequent step to take, not as a result of they don’t need to however as a result of it merely didn’t happen to them. Don’t make them do extra work than crucial. Inform them what to do subsequent and the right way to do it.

This video from Chipotle is an effective instance of essential CTA. The video solely exhibits the start of the right way to make a Chipotle burrito at house – you want the CTA to inform you to see the whole recipe within the feedback to make the submit worthwhile.

Group Up With Influencers

Among the best methods to market your merchandise on TikTok is to companion with an influencer – one who shares the identical viewers as your model. Influencers not solely have a ton of followers and views, however their viewers trusts what they are saying and recommend. Influencers are seen as opinion leaders and area of interest consultants, and having one in every of them get behind your model or product goes to be enormous on your gross sales.

Begin a Branded Hashtag Problem

This tip goes hand-in-hand with the final one as a result of one of many quickest methods to get your branded hashtag seen and acted upon is by having an influencer advertise. The aim of your branded hashtag is to get different individuals to create content material associated to your model (that is referred to as user-generated content material, UGC for brief). 

TikTok additionally has a program referred to as Hashtag Problem Plus that’s price wanting into. In accordance with TikTok, “TikTok’s Hashtag Problem Plus (HTC+) is a premium iteration of TikTok’s notorious Hashtag Problem which permits manufacturers to indicate off their product vary and generates in-depth engagement with the problem.”

Add Your TikTok Feed to Your Web site

Utilizing TikTok to advertise your Amazon store can attain past the platforms. By embedding your TikTok feed in your web site (in case you have one), your guests will see extra lifestyle-esque content material than you’ll have in your product listings. For those who use UGC for a few of your TikTok posts, all the higher – that goes towards social proof, making potential prospects extra comfy with the concept of shopping for from you. If different individuals have had good experiences along with your model, there’s an opportunity they may, too.

One Extra Factor: Don’t Fear (Too A lot) About Video High quality

You don’t need to create low-quality content material, particularly because you’ll be utilizing TikTok to advertise your model, however your movies don’t must be completely produced, both. TikTok is beloved for its genuine aesthetic. So, sure, you may spend a whole lot of time planning and modifying your movies, however in relation to issues like lighting and angles, you don’t want to usher in a full crew.

Last Ideas

One of many greatest perks of utilizing TikTok to promote Amazon merchandise is that manufacturers haven’t but caught on to the advertising energy of the platform. Which means there’s so much much less competitors for you and a better likelihood of rising your profile and viewers earlier than your opponents finally transfer in. 

We’re all for TikTok advertising, however please keep away from these six frequent errors.

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