Jellyfish Expands Global Footprint With Five Acquisitions

Digital advertising and marketing agency Jellyfish has acquired 5 corporations specializing in ecommerce, inventive tech, content material creation, gamification and extra as a part of an aggressive world growth.

The corporate has scooped up Seelk, a French software program and consultancy for Amazon Market; Splash, an England-based inventive expertise service with world localization; UK-based Quill, which provides efficiency content material for ecommerce; Australia’s Knowledge Runs Deep, a data-solutions consulting firm; and Webedia Model Companies, a world gamification, content material, knowledge, expertise companies and enterprise date methods supplier.

Monetary phrases of the offers weren’t disclosed, although Jellyfish Co-founder and CEO Rob Pierre instructed AdExchanger that almost all had been closed in early January with a mixture of money and inventory. Three of the manufacturers – content material firm Quill, Amazon consultancy Seelk and knowledge strategist Webedia – had been money offers and bought from French funding group Fimalac, which bought a majority stake in Jellfyish in 2019.

“When [Fimalac] acquired us, it grew to become obvious once they checked out our infrastructure and the way we had been integrating corporations, they principally stated any firm throughout the Fimalac group that’s round advertising and marketing and communication, they should go – they have to be homed in Jellyfish,” Pierre stated. “That occurred faster than we anticipated. The others go a little bit bit longer – the due diligence takes a bit longer.”

The acquisitions will result in 600 workers into Jellyfish, and the businesses will probably be absolutely built-in into the corporate’s software program channels this 12 months. A few of the merchandise will sit inside Jellyfish’s bigger “vertical wrappers.”

For instance, Quill’s community of seven,000 content material creators permits Jellyfish to assist world manufacturers scale content material designed to drive efficiency. Or if Google launches a marketing campaign, Jellyfish can repurpose the inventive generated by localization firm Splash for each single market.

The sum of those corporations, Pierre stated, let Jellyfish help world manufacturers regardless of the fragmentation attributable to digital.

For example, the brand new performance may help manufacturers keep away from posting the identical content material on Amazon, Fb store pages and their very own web sites and product feeds.

“When you’ve got totally different … routes of that content material, it doesn’t seem like duplicate content material and it performs higher in every of the algorithms and every of the walled gardens,” Pierre stated.

Jellyfish, which was based within the UK in 2005, has 2,000 workers and 40 workplaces across the globe. Shoppers embrace Samsung, Uber, Nestle, Orange, Spotify and eBay, and Jellyfish is certainly one of a choose few globally managed Google Advertising Companions. The corporate has grown over the higher a part of the final decade by greater than 800 workers and 28 world workplaces.

Jellyfish acquired Latin American digital media corporations Reamp and San Pancho to additional develop its presence within the area final 12 months. The acquisition of Knowledge Runs Deep in Australia, Pierre stated, marks the ultimate strategic marketplace for Jellyfish, though the corporate is eyeing a possible transfer into China.

“Apart from that, we’re in all of the strategic markets,” Pierre stated, including that the corporate nonetheless has plans to additional develop, which might embrace further M&A offers. “We’re now taking a look at what our choices are to button down China as effectively.”

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