Location Intel Provider Cuebiq Is Shutting Down Its SDK In The Name Of Privacy



Cuebiq is sunsetting its SDK and replacing it with a clean room-type product called Workbench that will allow data analysis in a more secure, privacy-safe way.

Location intelligence firm Cuebiq is sunsetting its software program growth package and changing it with a clear room-type product known as Workbench that can permit information evaluation in a safer, privacy-safe means.

Cuebiq had been planning to make this transfer for round two years.

Even when there’s no malicious intent, SDKs pose a safety threat and facilitate the kind of wanton information sharing that isn’t look contemplating the entire privateness rules coming into drive and Apple cracking down on cross-app information sharing.

The typical app has round 18 SDKs built-in, a lot of which, to be truthful, do serve a respectable function.

However no matter whether or not there’s something shady occurring, merely having that many SDKs sharing information at a granular stage exponentially will increase the potential for a knowledge breach or a cybersecurity incident, mentioned Antonio Tomarchio, CEO and founding father of Cuebiq.

“The extra you share information, the upper the chance,” Tomarchio mentioned. “That’s why we’re advocating a system which permits information house owners to nonetheless make their information accessible for purposes, however with out sharing it.”

Builders want to vary the best way they do enterprise, as a result of the writing is on the wall as app shops tighten their guidelines and implement restrictions on information sharing.

In December, for instance, each Apple and Google banned apps of their respective app shops from utilizing location information firm X-Mode’s SDK. As a part of Apple’s AppTrackingTransparency framework, builders are chargeable for the entire code included of their apps.

“It is a pattern that won’t cease,” Tomarchio mentioned, “and so now we have to seek out new options.”

Workbench, which has been in non-public beta for the previous six months, is Cuebiq’s try to take action.

Whereas SDKs entry and broadcast uncooked information alerts from a person’s machine to share with companions (and sometimes and not using a information proprietor’s data), the thought behind Workbench is to create a secure clear room or sandbox-like atmosphere the place apps and their companions can analyze uncooked information with out it truly leaving the premises.

Apps can both add their information to Workbench in non-public mode via an API to investigate it for their very own functions or they will safely monetize their information with different Cuebiq clients. Cellular builders will nonetheless be capable of entry an open supply model of Cuebiq’s SDK to gather information. However they’ll solely be capable of do something with it if it’s been correctly collected with consent.

Cuebiq processes the entire information uploaded to its platform utilizing differential privateness algorithms, which mixture the information and take away any delicate information factors.

A retailer, for instance, might run a question to see which ZIP codes its clients reside in and what number of miles on common they drive with the intention to get to a retailer, however the algorithm would obfuscate the machine IDs and any particular areas in residential areas.

Cuebiq additionally discards any delicate factors of curiosity, together with locations of worship and single-disease healthcare amenities, like a most cancers middle.

“It’s nonetheless attainable to allow an open information ecosystem in a privacy-safe means,” Tomarchio mentioned.

However the present state of affairs, by which builders have little visibility into how the information generated by their apps is shared, isn’t sustainable.

“It’s an actual concern,” he mentioned.

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