Netflix is set to produce content exclusive to Samsung Galaxy phone users – Business Insider – Business Insider

  • Netflix has announced a deal with Samsung to produce content exclusively for users of its Galaxy smartphones.
  • The deal was announced Tuesday at the Korean tech giant’s flagship annual conference, ‘Unpacked,’ where it revealed several new products including the Galaxy Z Flip foldable phone.
  • A Samsung statement on the deal read: “Taking advantage of the Galaxy S20’s pro-grade camera, Netflix and Samsung are working together to put the Galaxy S20 in the hands of renowned directors to capture bonus content based on popular Netflix Originals.”
  • As part of the deal, Netflix will also receive “improved integration” with Samsung devices like its virtual assistant, Bigby.
  • Business Insider has approached Netflix and Samsung for comment.
  • Visit Business Insider’s homepage for more stories.

Netflix has struck a deal with Samsung to produce content exclusively for users of its Galaxy smartphones.

The deal, which sees Netflix officially appointed as Samsung’s mobile entertainment partner, was announced Tuesday at the Korean tech giant’s flagship annual conference, “Unpacked.”

The content will consist of interviews and behind-the-scenes footage from Netflix original series like Narcos and Elite, and will be shot on Samsung’s new Galaxy S20 smartphones.

A Samsung statement on the deal read: “Taking advantage of the Galaxy S20’s pro-grade camera, Netflix and Samsung are working together to put the Galaxy S20 in the hands of renowned directors to capture bonus content based on popular Netflix Originals.

“Users can also discover Netflix’s best-in-class content through an improved integration with Galaxy devices, enabling ease of content discovery and accessibility via Samsung Daily, Bixby, and Finder.”

Netflix remains the dominant player in the global streaming market, with an estimated 167 million subscribers worldwide as of last month.

It will hope this deal can help cement its industry-leading status, as the pair unite against a common enemy: Apple.

As well as being Samsung’s longtime rival in consumer tech, Apple has established its own streaming service Apple TV Plus as it aims to rival Netflix in the long-run – an aim laid bare by its recent poaching of a top Netflix engineer.

Samsung, meanwhile, will be hoping to leverage Netflix’s vast user base to its own advantage as it looks to put the S20’s video capabilities on full display.

In addition to the Netflix deal, Samsung announced a glut of glitzy new products at Unpacked, including its latest flagship smartphone, the Galaxy S20, and a new foldable phone called the Galaxy Z Flip.

Business Insider has approached Netflix and Samsung for comment.

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright Zitub.com 2020