Meals might be verified with a brand new sticker for the primary time with the intention to sort out meals fraud and rebuild client confidence, it has been introduced.
Enterprise enchancment firm BSI stated its Kitemark scheme would confirm claims on meals product label together with the place it was from and the way it’s produced.
The scheme has been launched to curb meals fraud which prices the business as much as £12 billion a yr.
The primary product to be licensed with the BSI Kitemark for Meals Assurance is the Scottish Bee Firm’s heather honey.
Honey is recognized by Interpol as one of the adulterated and fraudulent meals merchandise, BSI stated.
The Kitemark Meals Assurance Programme goals to be versatile in order that it may possibly independently confirm a spread of claims made to customers together with authenticity, purity, provenance, welfare and environmental commitments.
This implies it may possibly confirm claims made to customers similar to if the honey comes from Scotland and is created from heather, or if beef is produced from herds with out hormone remedies which can be solely grass fed.
BSI stated its Kitemark was recognised by 80% of the UK public, making certain high quality efficiency and security for merchandise starting from electrical plugs to double glazing.
Meals merchandise might be examined to take a look at claims similar to composition or purity and web site inspections may also be used to confirm what firms are saying in regards to the meals they’re producing.
Merchandise will carry a readable QR code or quantity on their packaging, which permits customers to take a look at the verification by BSI.
BSI chief govt Howard Kerr stated: “Right now, folks wish to perceive the essential particulars in regards to the meals they eat.
“By extending the facility of the Kitemark into areas like meals authenticity and provenance, BSI can serve that want.
“In spite of everything, prospects deserve meals that is secure, sustainable and socially accountable.”