This week Nokia Cellular introduced three new units for the US operator Cricket Wi-fi. The gadget include a brand new naming scheme and are known as Nokia C5 Endi, Nokia C2 Tava and Nokia C2 Tennen. As with each telephone launch, Nokia Cellular launched promo movies for the brand new units, and one thing in regards to the C5 video caught the eyes of our readers.
The fascinating element of the promo video is the visible presentation of the identify of the gadget. All through the entire promo video we see the inexperienced shade being overwritten with textual content with blue shade, and that mixture of shade does remind of the outdated Nokia Care emblem. After all, the colours and typography are totally different (with the inexperienced shade on new video most likely representing Android), however that was sufficient to set off some nostalgia and remind us of earlier brandings.
Alongside the promo video for Nokia C5 Endi, on the YouTube channel promo movies for Nokia C2 Tava and Tenner are posted as properly. The movies showcase a equivalent gadget with the distinction in backcover shade.
All in all, it’s fascinating to see new units and the way Nokia Cellular is presenting them from a advertising viewpoint. Whereas the unique intention behind combining the Android inexperienced and Nokia blue colours most likely wasn’t to remind older prospects of some earlier companies, it absolutely did try this for the a part of the bottom. I like the colour mixture as a result of it makes the comparatively lengthy identify a bit extra fascinating to the attention, than a plain white or blue textual content would make. Could be a disgrace if retail containers don’t adhere to this shade mixture in branding.
What do you assume? 🙂
Thanks Rocky for the tip. 🙂