Hey children, are you making an attempt to learn the blacked-out redactions on a PDF? Merely copy and paste the textual content into Microsoft Phrase, after which learn everybody’s authorized secrets and techniques. It’s the digital hack to studying invisible ink.
Google discovered that lesson the laborious means not too long ago when, in responding to the Texas-led antitrust swimsuit, it by chance revealed the existence of its secret program Mission Bernanke, the place it used learnings from writer advert servers to strengthen its personal advert shopping for applied sciences.
Sounds easy, proper? Not likely. As with all issues advert tech, the satan has entwined itself within the particulars. On this episode of The Massive Story, the AdExchanger group does its damndest to untangle that serpent.
There’s a lot we nonetheless don’t find out about Mission Bernanke, together with how precisely it labored and at whose expense. In corresponding with Senior Editor Sarah Sluis, Google indicated it tried to assist advertisers, which is smart on condition that advertisers are those with the cash.
In order you take heed to this week’s episode, please pardon our mud. Usually, we attempt to work issues out earlier than the podcast, however generally, we’ve bought to determine what’s happening in actual time.