Tony Hawk’s life modified after he began working with Activision on the Tony Hawk’s Professional Skater collection. Already a giant identify on the earth of skateboarding, partnering with Activision on the skateboarding online game franchise bearing his identify elevated him to a family identify. Together with this success, Hawk confronted scrutiny from these in skating circles–he was labeled a “sellout.”
Hawk recalled these early days in an look on the Joe Rogan Expertise podcast not too long ago. With the success of the sport collection, Hawk additionally obtained a set of endorsement offers from gigantic firms corresponding to McDonald’s and Jeep. This solely fueled his critics.
“In these days, skating was very a lot a novelty. Within the ’90s, X-Video games got here into play, after which hastily my identify was well-known, not mainstream, however getting there. Then our online game got here out, and it was identical to, ‘Oh, you are only a sellout,'” Hawk stated. “Due to the online game and the endorsements that adopted from that. I used to be doing stuff for Jeep, for McDonald’s, for Doritos, they usually had been like, ‘Oh, you are only a sellout.'”
However Hawk maintains he is by no means modified his worth systems–he was consuming McDonald’s earlier than he made it huge, and he is nonetheless consuming there immediately.
The Level – How Tony Hawk Turned Avid gamers into Skaters
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“Once I turned professional at age 14, if McDonald’s had requested me to be in a industrial, I’d have jumped on it, are you kidding me?” Hawk stated. “I used to be consuming McDonald’s my entire life–I nonetheless do. It was extra that they one way or the other thought I modified my values. However I have not modified my worth system–it’s simply that I am getting these alternatives, lastly.”
In line with CNBC, Activision provided Hawk a flat price of $500,000 for the primary Tony Hawk’s Professional Skater, which on the time was probably the most profitable provide the skater had ever seen. Hawk rejected this provide and as a substitute opted for a deal that paid him royalties tied to the success of the collection. That ended up being a really good transfer, as the sport spawned quite a few sequels and is estimated to have pushed $1.Four billion in income thus far.
In a 2018 interview with The 9 Membership (beneath), Hawk recalled having a gathering with Activision the place he was handed a $Four million royalty verify for one yr’s price of royalties. “The online game modified my life,” Hawk stated.
Activision is bringing again the Tony Hawk’s Professional Skater collection this yr with the launch of a remaster package deal that includes Tony Hawk’s Professional Skater 1 + 2.
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